Studio Lorenzo Berselli

I designed the new visual identity for Studio Lorenzo Berselli, shifting the brand toward a modern, minimalist aesthetic.

The core challenge was achieving this contemporary look while preserving the established trust and perception his clients already associated with him.

My role was to develop the new visual identity, starting from the logo redesign, followed by the website design, developed on Wix.

Credits to Indici Opponibili for this project. Illustrations from Matteo Malvezzi, copy and strategy by Dario Matassa, website mockups by Lore Mignani.