Matiz

Matiz was born from a design challenge by @designbriefs. The goal was to design a brand identity for a handmade ceramic business, keeping in mind the idea of raw, unfiltered material and finishes.

I choose to focus on a different take. I imagined to shift the location of this business near a volcanic area. The whole concept is based on the usage of volcanic scraps to design high-end sculptural objects, characterized by earth tones, burning marks and raw surfaces.

The identity is shaped around a brutalist high-end approach, with harsh contrast photography and minimal but rough graphic elements.

I mainly used AI to generate images that would reflect the core idea of the concept i had in mind, so this became more of an art direction exercize for me.